FRASIER S1 TEASER CAMPAIGN

This teaser campaign for Dr. Frasier Crane’s return cleverly embraced the show's classic wit and tone, using sharp copy and timeless design. The nationwide and market-specific media strategy focused on Seattle and Boston, with tailored messaging for each city. Boston and LA fans enjoyed food truck activations, and the campaign even earned a GEMA North America award nomination with its custom NYT Crossword puzzle!