PET SEMATARY: BLOODLINES
OOH ACTIVATION
What better way to promote this horror movie than by bringing it to life in the streets? We partnered with Alchemy Media to pioneer a cutting-edge fog activation at an installation on La Cienega Blvd and West 3rd Street, accompanied by audio clips from the film triggered by motion sensors. As people passed by the illuminated site, they were greeted with the fog and ominous lines from the horror classic, setting a spooky scene that delighted onlookers and made sure they would remember to check out the movie.